{"title":"Hair","description":null,"products":[{"product_id":"hair-elixir","title":"Hair Elixir","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4e818d51_x339_7a542d2b-43a8-4874-90d3-16ca393546e9.svg\" width=\"20\"\u003e\u003cspan\u003eVisibly Boosts Shine + Softness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstantly Controls Frizz and Flyaways\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eThermal \u0026amp; Heat Protection\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eENGINEERED TO NOURISH, SEAL \u0026amp; PROTECT\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003ePerfect Shine. Thermal \u0026amp; Heat Protection. Zero Compromise.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/x339.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Shine \u0026amp; Color Vibrancy\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eTransforms dull, lifeless hair in seconds.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eThermal \u0026amp; Heat Protection\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHelps shield hair from high-heat styling.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstantly Controls Frizz \u0026amp; Flyaways\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eSeals the cuticle for smooth, polished results.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eWeightless Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eDeeply nourishes with no added weight.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/vector.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHelps Reduce Breakage\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eNourishes \u0026amp; protects for healthier-looking hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eGET YOURS NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ldskhjflks_9dd24d50-db3f-4c70-a6ee-211f0e7c7777.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eGET YOURS NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/meadowfoam_b98bd7cf-d1af-4c64-8d1e-71eeb8504e04.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMeadowfoam Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSeals cuticles and creates a shield for heat protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kahai_22b3e7c8-2ab8-481c-9e9d-428b46360f1e.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eKahai Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers antioxidant-rich nourishment for healthier-looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mongongo_57105282-740d-4fe7-9b95-487bc729d0d9.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMongongo Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAncient African oil that protects while delivering shine and softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/frame-1_76fb5f2f-412f-4773-bdf7-d41302203862.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBroccoli Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNature’s powerful silicone alternative for shine and instant frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eNo Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eGET YOURS NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil (Organic):\u003c\/strong\u003e\u003cspan\u003eMoisture + Shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes with Oleic + Linoleic Acid\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdansonia Digitata:\u003c\/strong\u003e\u003cspan\u003eElasticity Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerocarya Birrea (Marula) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eFrizz Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Estolide:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMauritia Flexuosa Fruit Oil:\u003c\/strong\u003e\u003cspan\u003eUV Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassica Oleracea Italica (Broccoli) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eCuticle Smoother\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaryodendron Orinocense (Kahai) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eAntioxidant Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSchinziophyton Rautanenii (Mongongo) Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil (Organic):\u003c\/strong\u003e\u003cspan\u003eMoisture + Shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes with Oleic + Linoleic Acid\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdansonia Digitata:\u003c\/strong\u003e\u003cspan\u003eElasticity Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerocarya Birrea (Marula) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eFrizz Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Estolide:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMauritia Flexuosa Fruit Oil:\u003c\/strong\u003e\u003cspan\u003eUV Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassica Oleracea Italica (Broccoli) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eCuticle Smoother\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaryodendron Orinocense (Kahai) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eAntioxidant Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSchinziophyton Rautanenii (Mongongo) Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes the BASED Hair Elixir different from drugstore hair oils?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost drugstore hair oils rely on heavy silicones like dimethicone and others that coat your hair with buildup, or cheap fillers that do more harm than good. They also use cheap \u0026amp; harsh preservatives (parabens) and synthetic fragrance (phthalates) that can disrupt your hormones. BASED Hair Elixir is engineered with premium non-toxic ingredients including Meadowfoam oil, Broccoli oil, Kahai and Mongongo oil that deeply nourish, seal and protect without compromise. Real results, zero compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill this make my hair overly greasy or weigh it down?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. The BASED Hair Elixir uses a blend of lightweight botanical oils that absorb effortlessly without leaving heavy, overly greasy residue. Unlike cheap, silicone-based oils that sit on top of your hair causing buildup, our high-performance formula absorbs to nourish from within. Shine and softness without sacrificing volume or movement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types can use this?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAll of them. Whether you have fine, thick, straight, wavy, curly, or coily hair, the BASED Hair Elixir works effortlessly. The weightless formula won't weigh down fine hair or make it look flat, while still providing enough nourishment for thick, coarse textures. We purposefully designed this to be the ultimate solution for everyone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow much should I use and how do I apply it?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's simple. Pump once into your hands and rub your palms together to distribute the oil evenly. Apply to mid-lengths and ends of your hair, avoiding the roots to prevent any oiliness at the scalp. You can use it on damp hair after washing or on dry hair throughout the day for added shine and smoothness. Reapply as needed. A little goes a long way with this concentrated formula.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use this on damp hair, dry hair, or both?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBoth. The BASED Hair Elixir is incredibly versatile. Apply it to damp hair after showering to seal the cuticles and prepare for heat styling. Use it on dry hair throughout the day to tame frizz, add shine, or smooth flyaways. You can also apply it before blow-drying or using hot tools, utilizing its thermal \u0026amp; heat protection. It works whenever your hair needs it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow long until I see results?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYou'll notice instant results like improved shine \u0026amp; softness, frizz control, and color vibrancy from the very first use. The thermal \u0026amp; heat protection also works to help shield your hair while using high-heat styling and other external stress.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes this protect against heat styling?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Hair Elixir provides thermal \u0026amp; heat protection from blow dryers, flat irons, and curling tools. The Meadowfoam and Buriti oils in our formula create a protective barrier that helps shield your hair from high temperatures. Apply it to damp hair before styling for best results.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes this have synthetic fragrance or scent?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Hair Elixir is scented with our signature, naturally-derived Santal Sandalwood fragrance. You'll notice it subtly, and will fade after application. We never use cheap synthetic fragrances that can irritate your scalp or disrupt your hormones.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use this with other hair products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely, that's the point. It fits seamlessly with any hair routine. For curly \u0026amp; coily hair the BASED Hair Elixir is also perfect for scrunching out gel casts to reveal soft, defined curls with natural shine. Use it after washing and conditioning before styling products, or as a finishing touch after styling.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow long does one bottle last?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eOn average, the BASED Hair Elixir lasts 4-6 months depending on frequency and amount used each time you apply. Because the formula is highly concentrated, you only need one pump per application - sometimes less for shorter or finer hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-hair-elixir.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kjdgs_3a05b044-1018-4c4e-85d2-5b4d20e6757a.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eThermal \u0026amp; Heat Protection\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eWeightless Formula\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eBuildup-Causing Silicones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Filler Oils\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstantly Controls Frizz\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eTransparent Ingredient List\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eWeighs Hair Down\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Preservatives (Parabens)\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoes Not Disrupt Hormones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Haircare Set","offer_id":44489359949923,"sku":"bb-bndl-hrcrset-haircare_set","price":28.35,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":44489359982691,"sku":"bb-hrelxr-single-just_one","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":44489360015459,"sku":"bb-hrelxr-2pck-two_pack","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3788\/5539\/files\/af4dbb530c195c76dcc97436d4512aaba4a42146769c56c02ad10a495eeee6cf.webp?v=1787185367"},{"product_id":"conditioner","title":"Conditioner","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/92f705b9_based-drop.svg\" width=\"20\"\u003e\u003cspan\u003eHydrates \u0026amp; Nourishes Your Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with essential oils.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2cb0037a_based-hydrateboost.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBoosts Shine \u0026amp; Softness\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eNourishes hair without weighing it down.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-ph.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBalances pH \u0026amp; Seals Cuticles\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFor hair that feels stronger and stays hydrated.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mn.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jhfs.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eArgan Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDeeply hydrates and smooths hair for long-lasting control and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hkjsdgfdks_6c5927e3-ce24-4d1e-9341-525b807bd6ef.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCoconut Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps strengthen hair and adds healthy, natural-looking shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ksjhfds_5a453b6c-9343-4541-b6c0-6ba817770752.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eHydrolyzed Keratin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoftens, helps strengthen, and can help reduce visible breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/glycering_63ad4ed7-0446-475b-8c37-175e97928efc.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eGlycerin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eLocks in moisture to keep hair hydrated, smooth, and flexible.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride:\u003c\/strong\u003e\u003cspan\u003eThickener + Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent + Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eSeals Hair Cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Hydrates\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride:\u003c\/strong\u003e\u003cspan\u003eThickener + Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent + Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eSeals Hair Cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Hydrates\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes BASED different from drug store conditioners or big brands?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost conditioners coat your hair with waxes to fake softness, then leave buildup over time. Over time, this can make your hair look and feel worse. BASED uses premium, non-toxic ingredients that make your hair visibly look and feel healthier, with zero shortcuts.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs this suitable for daily use and all hair types?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. BASED Conditioner is lightweight, non-greasy, and suitable for all hair types - whether your hair is fine, thick, dry, or color-treated. It will not weigh your hair down or leave it greasy like heavy drugstore conditioners.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it leave a waxy or coated feel?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Unlike conventional conditioners that use silicones and synthetic waxes to fake smoothness, BASED uses premium non-toxic ingredients that actually nourish your strands without residue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat results should I expect after using it?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYour hair will feel softer, smoother, more manageable, and less frizzy after every use. It is real hydration, not temporary slickness from cheap fillers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it help with tangles and breakage?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It softens and detangles while helping strengthen hair with plant oils and botanical extracts, minimizing breakage with consistent use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain synthetic fragrance or silicones?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot at all. BASED Conditioner is scented with essential oils and is free from silicones, parabens, or synthetic fragrances. Just clean performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it as a co-wash or mid-week treatment?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It is nourishing and light enough to be used as a co-wash or even a quick treatment between full washes if your hair needs a moisture boost.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-conditioner.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLeaves Buildup \u0026amp; Grease\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHydrating \u0026amp; Nourishing\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Parabens\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eZero Endocrine Disruptors\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Shampoo + Conditioner","offer_id":44489361391715,"sku":"44114437669094-shampoo_+_conditioner","price":19.6,"currency_code":"USD","in_stock":true},{"title":"Just Conditioner","offer_id":44489361424483,"sku":"44114437669093-just_conditioner","price":9.8,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":44489361457251,"sku":"bb-2pck-cond-orgnl-355ml-two_pack","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3788\/5539\/files\/646023930d7bde5969c7fab25df2f129d5bd3affa466e0ffc843db9f8897e5ad.webp?v=1787185396"},{"product_id":"shampoo","title":"Shampoo","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/55184aa1_based-ph.svg\" width=\"20\"\u003e\u003cspan\u003eCleanses Gently Without Overstripping\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; sulfates.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with essential oils.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-ph.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBalances pH Levels\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFor a scalp that feels clean \u0026amp; fresh.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePreserves Natural Oils\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGently cleanses without overstripping.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mn.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hkjsdgfdks_6c5927e3-ce24-4d1e-9341-525b807bd6ef.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCoconut Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNourishes hair, adds shine, and supports a healthy-feeling scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ahaha_50486c54-c500-4ed2-a100-892ce6e68a8d.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAloe Vera\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoothes and conditions the scalp for a calm, hydrated feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/avooil_3c81c046-faec-4c03-bdb5-8dc9aa89226c.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAvocado Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eMoisturizes the scalp and helps maintain a nourished feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jksdhjf_2a79de34-8067-45fd-a6c7-4a8d17e5e633.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin E\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eProtects scalp from oxidative and environmental stress.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill this work for my hair type and scalp?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it leave my hair feeling dry or stripped?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it every day? What about color-treated hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan it help with flakes, itching, or scalp irritation?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eA lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain synthetic fragrance or harsh chemicals?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot a single one. BASED is scented with essential oils, not cheap synthetic fragrance, and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes BASED different from drugstore shampoos or big brands?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast, but can dry out your hair and scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it lather like regular shampoo?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/shampoofrontonbrighter.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverstrips Natural Oils\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eRefreshes Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Parabens\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Sulfates\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eZero Endocrine Disruptors\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Shampoo + Conditioner","offer_id":44489361981539,"sku":"44114434293990-shampoo_+_conditioner","price":19.6,"currency_code":"USD","in_stock":true},{"title":"Just Shampoo","offer_id":44489362014307,"sku":"44114434293989-just_shampoo","price":9.8,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":44489362047075,"sku":"bb-2pck-shmp-orgnl-355ml-two_pack","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3788\/5539\/files\/8368ff483d943987b53125a641b8eec3483d60e4a17711994ba5d60a5aaf9960.webp?v=1787185401"}],"url":"https:\/\/basedbodyworksus.it.com\/collections\/hair.oembed","provider":"based","version":"1.0","type":"link"}