Pomade

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Natural Slicked & Flowy Looks

Without the grease or buildup.

Premium Non-Toxic IngredientsFormulated without parabens & petroleum.
Scalp & Hormone SafeGentle & effective. Zero compromise.
All-Day Medium HoldFlexible hold that lasts–without the buildup.
High-Performance FormulaEngineered to deliver with no compromise.
Naturally Derived FragranceScented with our signature scent.
Nothing To HideEvery ingredient listed. Every one intentional.

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Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Bentonite Clay

Adds natural volume and texture without weighing hair down.

Beeswax

Locks in your style with flexible, all-day structure and hold.

Jojoba Oil

Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

Argan Oil

Helps strengthen, smooth, and protect for visibly healthier-looking hair.

Premium Non-ToxicZero Endocrine DisruptorsFormulated & Filled in USA

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Fast 2-5 Day Delivery

60-Day Satisfaction Guarantee

Full Ingredient List

FAQsDelivery & Returns

Frequently Asked Questions

How is the BASED Pomade different from traditional pomades?

Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.

What kind of styles is this made for?

BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

Does it harden or flake?

No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

Can I restyle throughout the day?

Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.

Is it really non-toxic, and what does that mean for my hair?

Yes - unlike others, we only use 9 premium non-toxic ingredients. By doing that, it's going to be gentle on your scalp, and will style your hair effectively with zero compromise. Unlike other brands (we won't name names) we will never cheap out on our ingredients, because we actually care about the long term health of our customers.

How is the scent?

Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

Can I use it with other styling products?

Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Pomade and BASED Sea Salt Spray.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.