{"product_id":"shampoo","title":"Shampoo","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/55184aa1_based-ph.svg\" width=\"20\"\u003e\u003cspan\u003eCleanses Gently Without Overstripping\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; sulfates.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with essential oils.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-ph.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBalances pH Levels\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFor a scalp that feels clean \u0026amp; fresh.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePreserves Natural Oils\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGently cleanses without overstripping.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mn.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hkjsdgfdks_6c5927e3-ce24-4d1e-9341-525b807bd6ef.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCoconut Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNourishes hair, adds shine, and supports a healthy-feeling scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ahaha_50486c54-c500-4ed2-a100-892ce6e68a8d.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAloe Vera\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoothes and conditions the scalp for a calm, hydrated feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/avooil_3c81c046-faec-4c03-bdb5-8dc9aa89226c.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAvocado Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eMoisturizes the scalp and helps maintain a nourished feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jksdhjf_2a79de34-8067-45fd-a6c7-4a8d17e5e633.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin E\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eProtects scalp from oxidative and environmental stress.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill this work for my hair type and scalp?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it leave my hair feeling dry or stripped?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it every day? What about color-treated hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan it help with flakes, itching, or scalp irritation?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eA lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain synthetic fragrance or harsh chemicals?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot a single one. BASED is scented with essential oils, not cheap synthetic fragrance, and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes BASED different from drugstore shampoos or big brands?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast, but can dry out your hair and scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it lather like regular shampoo?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/shampoofrontonbrighter.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverstrips Natural Oils\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eRefreshes Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Parabens\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Sulfates\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eZero Endocrine Disruptors\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Shampoo + Conditioner","offer_id":44489361981539,"sku":"44114434293990-shampoo_+_conditioner","price":19.6,"currency_code":"USD","in_stock":true},{"title":"Just Shampoo","offer_id":44489362014307,"sku":"44114434293989-just_shampoo","price":9.8,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":44489362047075,"sku":"bb-2pck-shmp-orgnl-355ml-two_pack","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3788\/5539\/files\/8368ff483d943987b53125a641b8eec3483d60e4a17711994ba5d60a5aaf9960.webp?v=1787185401","url":"https:\/\/basedbodyworksus.it.com\/products\/shampoo","provider":"based","version":"1.0","type":"link"}